Horses are a $15.2 billion industry, accounting for 16% of the GNP of the Agriculture section of the US economy.

The output of the horse industry is greater in dollars than the output of the tobacco industry.

The average AHSA member owns four horses and spends an average of $20,000 per horse.

Air travel for AHSA members is 20 times higher than the national average.

Automobile ownership for AHSA members exceeds the national average by 100%.

The total 1995 expenditure of AHSA members to maintain their horses and compete in shows was approximately $1.8 billion.

Economic Information courtesy of AHSA

While three-day eventing provides entertainment for the entire family, it has also been an effective way to target an outstanding audience. American Horse Shows Association demographic and spectators form an educated group, with high aspirations.

58% are college educated.

49% are between the ages of 30 and 50; median age is 38.

52% are married, 85% are female.

Average household income is $134,500.

Average home value is $370,300.

Average net worth is $995,400.

60% are in professional/managerial positions.

Demographic Information courtesy of AHSA/Mark Clements Research, Inc